Location, location, location
Posted By Admin on July 30, 2011
Similarly, a mixture of these emerging technologies that deliver greater location precision is a boon for other applications,
including many that enterprises can leverage. In fact, some cross-carrier enterprise location information services are already
available to offer a dynamic view of whats going on across geographies. Most US mobile operators, including ATamp;T, Verizon
Wireless, Sprint and T-Mobile, have partnered with a company called Loc-Aid, which offers a multi-carrier gateway for a consolidated
view across all partner networks.
The company also offers a special location API for building apps that can keep track of 350 million mobile devices with no
client software in the devices required.
Using the operators services, business process managers are armed with information to help them better assess situations,
respond more appropriately to them and better target users for marketing opportunities and customer service.
For example, transportation and logistics companies can improve their fleet management. They can see drivers locations in
real time without any driver interaction or effort. This could help improve customer service information about expected delivery
times and also help dispatchers who know exactly where all fleet members are when new job arrives make more efficient dispatches.
In addition, general asset tracking, credit card fraud detection and dynamic SMS-based proximity marketing campaigns (texting
mobile phone users about a nearby promotion, for example) are all possible when an enterprise can see whats happening almost
anywhere at any given time.
Read more about wireless amp; mobile in Network Worlds Wireless amp; Mobile section.
Joanie Wexler is an independent networking technology writer/editor in Silicon Valley.
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